Recognition for record growth: FENAVI’s success on a world stage

11 May 2026

By the end of last year, Colombia had achieved an incredible per capita consumption of 366 eggs annually. This staggering success would not have been possible without the outstanding efforts of FENAVI, Colombia’s national federation of poultry farmers, whose effective marketing strategies and deep understanding of consumer behaviour earned them the 2025 WEO Golden Egg Award for Marketing Excellence.

At WEO Cartagena in September 2025, Gonzalo Moreno, President of FENAVI, delivered their winning presentation to a global audience. He showcased the variety of successful campaigns they have produced, and highlighted the importance of targeting the specific needs of different consumer demographics – which he believes has been paramount to FENAVI’s success.

 

“Winning the Golden Egg Award represents an international validation of the strategic work we have been developing. It recognises a vision that understands consumption from an emotional connection, not only from a nutritional perspective.”

 

Winning the Golden Egg Award has carried significant meaning for the organisation. It confirms that campaigns developed in Colombia can lead on the global stage, setting new standards for how eggs are perceived and promoted. This recognition reinforces confidence across the poultry sector and encourages continued investment in creative, high-impact communication.

Internally, the award has acted as a catalyst for growth and evolution. It has strengthened FENAVI’s position as a regional leader in consumption promotion while inspiring more sophisticated campaigns. At the same time, the recognition brings a responsibility to continue driving high standards of creativity, impact, and performance measurement.

 

“Eggs are not only a breakfast staple, but an enhancer of everyday experiences.”

 

Since receiving the award, FENAVI has built on their momentum to achieve remarkable progress. Rather than relying solely on traditional nutritional messaging, FENAVI has shifted toward a more emotional narrative. Their campaign, “With Eggs, Everything Is Better,” positions eggs as an ingredient that enhances meals and moments throughout the day, rather than just a breakfast staple.

FENAVI’s strategy is centred on three key pillars. First, deepening the cultural relevance of eggs by continuing to position them as an element to enhance any occasion. Second, advancing segmentation and personalisation to deliver tailored messages for different audiences, including young consumers, families, and athletes. Third, embracing innovation in channels and formats, particularly through digital platforms and social content, to connect with the next generation.

 

“The objective is clear: to keep growing in consumption occasions, not just in volume.”

 

For FENAVI, participation in the Golden Egg Award provided a unique platform to measure strategies against international standards, gain inspiration from global best practices, and showcase their innovation on a world stage.

As the global egg industry continues to evolve, the WEO Awards Programme stands as a powerful platform for progress. By recognising excellence and sharing success stories like FENAVI’s, it inspires organisations and individuals to push boundaries, rethink communication, and elevate the role of eggs in everyday life.