2026 Theme & Key Messages

Key messages

Protein that powers every stage of life

• Eggs contain high-quality protein that helps support muscle growth, repair and maintenance.
• The protein found in eggs supports healthy growth and development in children and adolescents.
• The protein found in eggs supports healthy ageing in older adults.
• Eggs deliver complete protein containing all nine essential amino acids.

Protein that protects health and wellbeing

• Protein in eggs plays a vital role in maintaining strength and supporting healthy ageing.
• Eggs are a simple and natural way to add nutrient density to meals throughout the day.
• Protein and nutrients found in eggs help support immune function and recovery following illness or physical activity.
• Protein in eggs can help promote satiety, supporting feelings of fullness throughout the day.
• Protein in eggs is essential for important body functions, including cellular repair and maintenance.
• Egg protein contributes to the production and regulation of hormones that help support overall health and well-being.

Protein that fits every lifestyle

• Eggs are a versatile source of high-quality protein that can be enjoyed in meals and snacks throughout the day.
• Eggs can support a wide range of lifestyles, from busy families to active individuals and older adults.
• Whether boiled, baked, poached or scrambled, eggs make it easy to add quality protein to everyday meals.
• Eggs pair with a variety of nutritious foods and cuisines enjoyed around the world.
• Eggs offer a simple and natural way to help people meet their daily protein needs.